The Power of Blogs

Andy Abramson of VoIP Watch noted that this morning he received "A Present Of Sorts", a Washington Post story on how marketeers have discovered the power of blogs (in this case, Nokia among others). In this example the article noted how Nokia marketed it's new N-series phone by sending free units to 50 well-read bloggers. The end result was a tremendous amount of word-of-mouth exposure for the product.

Of course there's a danger here, that bloggers will start expecting these sorts of things, but demo units for testing for the trade press has been a long standing tradition. This article demonstrates how many bloggers have established themselves as being as credible as the more traditional trade press.

Congrats Andy (and Happy Birthday!!)